{"id":7726,"date":"2017-09-20T12:46:52","date_gmt":"2017-09-20T16:46:52","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=7726"},"modified":"2022-07-04T23:18:34","modified_gmt":"2022-07-05T03:18:34","slug":"turo-market-guide-toronto","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/canada\/community\/turo-market-guide-toronto\/","title":{"rendered":"Turo market guide: Toronto"},"content":{"rendered":"<h2 style=\"text-align: center\">Hey there, Toronto!<\/h2>\n<p><span style=\"font-weight: 400\">Drake\u2019s latest album and last weekend\u2019s TIFF party weren\u2019t the only things that brought the heat to Toronto this year. Turo bookings in the 6 fittingly, grew by more than six times this summer, while vehicle listings increased by over five times compared to last year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In anticipation of our <\/span><a href=\"https:\/\/turo.com\/blog\/community\/toronto-community-party\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Toronto Community Event<\/span><\/a>\u00a0at<span style=\"font-weight: 400\">\u00a0the iconic SkyLounge on <strong>Thursday Sept 21 at 6 pm<\/strong>, we thought we\u2019d give you a rundown on what makes Toronto\u2019s unique market tick.<\/span><\/p>\n<div id=\"attachment_7729\" style=\"width: 1890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/tesla-model-s\/166612\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7729\" class=\"wp-image-7729 size-full\" src=\"https:\/\/blog.turo.com\/blog\/wp-content\/uploads\/2017\/09\/DavidVehicle2_CLi_Hero-1_Large.jpg\" alt=\"\" width=\"1880\" height=\"940\" srcset=\"https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/DavidVehicle2_CLi_Hero-1_Large.jpg 1880w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/DavidVehicle2_CLi_Hero-1_Large-300x150.jpg 300w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/DavidVehicle2_CLi_Hero-1_Large-1024x512.jpg 1024w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/DavidVehicle2_CLi_Hero-1_Large-768x384.jpg 768w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/DavidVehicle2_CLi_Hero-1_Large-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/a><p id=\"caption-attachment-7729\" class=\"wp-caption-text\">David&#8217;s Tesla Model S<\/p><\/div>\n<h3>Toronto renters enjoy a stroll down Yorkville avenue, but opt for practical<\/h3>\n<p><span style=\"font-weight: 400\">With luxury, specialty, and upscale cars accounting for 45% of all listings viewed, one might think that Toronto renters only appreciate the finer things in life. However, when it comes to actual purchases, our renter community tends to be more price-sensitive and favours practicality over opulence. Subcompacts and compacts lead the herd when it comes to rentals, and account for 36% of bookings year to date, compared to 22% for luxury and upscale vehicles. So far in 2017, the average trip in Toronto lasted 2.59 days.<\/span><\/p>\n<div id=\"attachment_7728\" style=\"width: 1890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/porsche-cayman\/191331\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7728\" class=\"wp-image-7728 size-full\" src=\"https:\/\/blog.turo.com\/blog\/wp-content\/uploads\/2017\/09\/fghazal_ext_02_Large.jpg\" alt=\"\" width=\"1880\" height=\"940\" srcset=\"https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_02_Large.jpg 1880w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_02_Large-300x150.jpg 300w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_02_Large-1024x512.jpg 1024w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_02_Large-768x384.jpg 768w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_02_Large-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/a><p id=\"caption-attachment-7728\" class=\"wp-caption-text\">Osama&#8217;s Porsche Cayman<\/p><\/div>\n<h3>Toronto travelers have a need for speed<\/h3>\n<p><span style=\"font-weight: 400\">Porsches led the pack this year when it came to vehicle searches by make, with vehicles from the Stuttgart brand exceeding 12% of total viewed searches in Toronto. Other upscale brands weren\u2019t too far behind, with Mercedes-Benz and BMW each accounting for 9% of searches, and Tesla listings receiving over 8% of total views.<\/span><\/p>\n<div id=\"attachment_7731\" style=\"width: 1890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/mercedes-benz-c-class\/254107\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7731\" class=\"wp-image-7731 size-full\" src=\"https:\/\/blog.turo.com\/blog\/wp-content\/uploads\/2017\/09\/fghazal_ext_01-_Large.jpg\" alt=\"\" width=\"1880\" height=\"940\" srcset=\"https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_01-_Large.jpg 1880w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_01-_Large-300x150.jpg 300w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_01-_Large-1024x512.jpg 1024w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_01-_Large-768x384.jpg 768w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/fghazal_ext_01-_Large-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/a><p id=\"caption-attachment-7731\" class=\"wp-caption-text\">Zurain&#8217;s Mercedes-Benz C-Class<\/p><\/div>\n<h3>It\u2019s a highly seasonal business<\/h3>\n<p><span style=\"font-weight: 400\">It won\u2019t come as a surprise to most veteran hosts that Turo business is seasonal in Canada\u2019s metropolis. Toronto has quickly established itself as a rapidly emerging market for summer travel, with total bookings increasing over six-fold since the previous year. And while bookings in Toronto have begun to cool down, owners can look forward to an uptick during winter holidays!<\/span><\/p>\n<div id=\"attachment_7732\" style=\"width: 1890px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/hyundai-elantra\/207592\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-7732\" class=\"wp-image-7732 size-full\" src=\"https:\/\/blog.turo.com\/blog\/wp-content\/uploads\/2017\/09\/deliasoph-keys-2_Large.jpg\" alt=\"\" width=\"1880\" height=\"940\" srcset=\"https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/deliasoph-keys-2_Large.jpg 1880w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/deliasoph-keys-2_Large-300x150.jpg 300w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/deliasoph-keys-2_Large-1024x512.jpg 1024w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/deliasoph-keys-2_Large-768x384.jpg 768w, https:\/\/turo.com\/blog\/canada\/wp-content\/uploads\/sites\/3\/2017\/09\/deliasoph-keys-2_Large-1536x768.jpg 1536w\" sizes=\"auto, (max-width: 1880px) 100vw, 1880px\" \/><\/a><p id=\"caption-attachment-7732\" class=\"wp-caption-text\">Fred&#8217;s Hyundai Elantra<\/p><\/div>\n<h3>Meet some of our MVPs<\/h3>\n<p><span style=\"font-weight: 400\">While they might not play for the Blue Jays or the Raptors, these Toronto hosts have shown that they have what it takes to be true team players. We\u2019re excited to have these owners repping Team Turo!<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Having fulfilled 465 reservations to date on 13 cars, <\/span><a href=\"https:\/\/turo.com\/drivers\/1837190\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Fred<\/span><\/a><span style=\"font-weight: 400\"> has established a reputation for himself in the Turo rental community. Fred\u2019s fleet caters primarily to the budget conscientious consumer, with his most popular ride \u2014 his <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/hyundai-elantra\/207592\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Hyundai Elantra<\/span><\/a><span style=\"font-weight: 400\">, having completed 86 trips.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A poster child for Turo hosts and aspiring young entrepreneurs alike, power host <\/span><a href=\"https:\/\/turo.com\/drivers\/1547252\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Osama<\/span><\/a> <a href=\"https:\/\/turo.com\/blog\/community\/a-22-year-old-microfleet-mogul\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">financed his microfleet<\/span><\/a><span style=\"font-weight: 400\"> of nine vehicles by renting his cars out on Turo. At age 22, he was able to afford his dream car \u2014 a <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/porsche-cayman\/191331\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Porsche Cayman<\/span><\/a><span style=\"font-weight: 400\">, arguably one of the most desirable cars on the Turo platform to date.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/turo.com\/drivers\/1565323\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Kendell<\/span><\/a><span style=\"font-weight: 400\"> took the Toronto market by a storm with his fleet of eight luxury vehicles, which includes a <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/porsche-panamera\/196713\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Porsche Panamera<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/suvs\/on\/toronto\/land-rover-range-rover-sport\/238933\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Range Rover<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/maserati-ghibli\/257141\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Maserati Ghibli<\/span><\/a><span style=\"font-weight: 400\">. Kendell completed his one-year anniversary as a Turo host in June 2016 and has fulfilled 161 reservations to date.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As the proud owner of a <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/tesla-model-s\/166612\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Tesla Model S<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/turo.com\/rentals\/suvs\/on\/toronto\/volvo-xc90\/184616\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Volvo XC90<\/span><\/a><span style=\"font-weight: 400\">, both of which are available for rent on the platform, <\/span><a href=\"https:\/\/turo.com\/drivers\/1428118\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">David<\/span><\/a><span style=\"font-weight: 400\"> has become somewhat of a celebrity both at Turo and <\/span><a href=\"http:\/\/www.cbc.ca\/news\/canada\/toronto\/turo-car-sharing-1.4083176\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">in the media<\/span><\/a><span style=\"font-weight: 400\">. To date, he has 99 trips completed between his two cars, and has many more booked for future dates!<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Having hosted 152 travelers on their many Toronto adventures, <\/span><a href=\"https:\/\/turo.com\/drivers\/1302009\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Zurain<\/span><\/a><span style=\"font-weight: 400\"> remains a pioneer of the Turo brand in Canada, and has been a valued member of the community since launch. To date, his competitively priced <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/hyundai-elantra\/158741\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Elantra<\/span><\/a><span style=\"font-weight: 400\"> has been taken on 113 trips, while his upscale <\/span><a href=\"https:\/\/turo.com\/ca\/rentals\/cars\/on\/toronto\/mercedes-benz-c-class\/254107\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400\">Mercedes-Benz C-Class<\/span><\/a><span style=\"font-weight: 400\"> has been an adventuremobile to 39 lucky travelers. \u00a0\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none\"><\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none\"><\/li>\n<\/ol>\n<ol>\n<li style=\"list-style-type: none\"><\/li>\n<\/ol>\n<h3>Don\u2019t miss out!<\/h3>\n<p><span style=\"font-weight: 400\">Want to learn even more about Turo\u2019s Toronto market and meet the rest of the community? Be sure to catch us at our<a href=\"https:\/\/turo.com\/blog\/community\/toronto-community-party\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0community party<\/a> this Thursday!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hey there, Toronto! Drake\u2019s latest album and last weekend\u2019s TIFF party weren\u2019t the only things that brought the heat to Toronto this year. Turo bookings in the 6 fittingly, grew&#8230;<\/p>\n","protected":false},"author":52,"featured_media":7733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,21],"tags":[54],"language":[2],"class_list":["post-7726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-insights","tag-market-guide"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.2.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Here&#039;s a look at some stats from Turo&#039;s Toronto market area \u2014 which kinds of cars perform well, what cars earn the big bucks, and which owners are ballin out?\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"M\u00e9lanie Simon\"\/>\n\t<meta name=\"keywords\" content=\"market guide\" 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