{"id":22638,"date":"2022-03-17T06:49:03","date_gmt":"2022-03-17T13:49:03","guid":{"rendered":"https:\/\/turo.com\/blog\/?p=22638"},"modified":"2022-06-28T14:42:30","modified_gmt":"2022-06-28T18:42:30","slug":"how-turo-soared-beyond-this-pilots-expectations","status":"publish","type":"post","link":"https:\/\/turo.com\/blog\/canada\/community\/how-turo-soared-beyond-this-pilots-expectations\/","title":{"rendered":"How Turo soared beyond this pilot\u2019s expectations"},"content":{"rendered":"\n

June H.<\/a> isn\u2019t one to sit around doing nothing. <\/p>\n\n\n\n

As a commercial pilot for Air Canada, former marathon runner, and mother of three, she\u2019s used to a non-stop lifestyle. So when the pandemic reduced her work hours, she found her routine interrupted. <\/p>\n\n\n\n

\u201cI used to be really known for being a marathon runner,\u201d explains June. \u201cSince COVID, that\u2019s been on the backburner. I\u2019d lost my motivation and kind of fallen into a routine that most people can relate to of no fitness, sweatpants every day, and brushing my hair once a month.\u201d <\/p>\n\n\n\n

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The first time she heard about Turo, it was summer 2020. She was looking for a rental car to take her and kids around Vancouver for a family vacation. A few months later, her mom mentioned Turo and asked her if she\u2019d consider putting her 2018 Tesla on the platform since she no longer needed it to commute to work. While she was still flying, she didn\u2019t need to go into the office as regularly, so she didn\u2019t need to drive her car every day. <\/p>\n\n\n\n

She figured she\u2019d give it a shot, but her expectations were low since winter was coming and the borders were closed. So she decided to put her car up on Turo as an experiment. <\/p>\n\n\n\n

\u201cI thought, \u2018I wonder if I\u2019m gonna get any bookings at all.\u2019 In my first month, the car was booked something like half the time I had it. So I was really happy, and then because of that within a month, I decided to sell my car and upgrade to a 2021 Model 3 and then within two weeks after that I bought a second Tesla, a Model Y, just because of how well Turo was going.\u201d <\/p>\n\n\n\n

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Motivated by her daughter\u2019s results, June\u2019s mother, Elizabeth, went out and bought her own Tesla so she could get in on the action. Within a few months, Elizabeth went out and bought two more cars. She picked up a Jeep Wrangler and Fiat 500 after reading a blog post about their popularity on Turo.<\/p>\n\n\n\n

\u201cShe and I are a little bit impulsive,\u201d says June. \u201cShe went out and got three cars within a short span of time. She is 72 years old and had never driven a Tesla before.\u201d <\/p>\n\n\n\n

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June didn\u2019t jump into Turo to get rich. She just wanted to pay off her Tesla. She financed it, getting an eight-year term with a $500 per month payment and wanted to pay it off in four years. So her goal was simple: make double her car payment, and when business is slow, make just enough to cover it. From the first month she listed her car, she hit the $1000 mark. Eventually, she sold the car for a profit after 11 months, another way for Turo hosts to make money while also reducing their portfolio size. <\/p>\n\n\n\n

\u201cI found everyone that was booking a Tesla was doing it specifically to drive a Tesla. I think the pandemic actually helped me because the Tesla dealership closest to me was only offering ten minute test drives. So I found I had a lot of people coming from Hamilton or Guelph, from outside the city, just because I was the closest one outside of Toronto. And a lot of people were thinking of buying a Tesla.\u201d<\/p>\n\n\n\n

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In fact, a few people even wound up buying a Tesla thanks to her referral code. But it takes more than a popular car to succeed on Turo. You\u2019ve got to deliver more than just a vehicle. You\u2019ve got to deliver an outstanding guest experience as well, and June\u2019s continually brushing up on ways to use customer service and relationship building as a differentiator. <\/p>\n\n\n\n

After participating in the Pioneer Program<\/a>, she learned about the importance of returning guests to building a sustainable Turo business. She\u2019s done such a good job with it that she\u2019s managed to keep customers since moving from Oakville to Toronto.<\/p>\n\n\n\n

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\u201cI always send a discount code to everyone who books from me. I\u2019ve had quite a few who\u2019ve come back. I have one in particular who\u2019s probably booked with me about 10 times. Another repeat customer \u2013 my biggest repeat customer \u2013 has come to Toronto several times to rent the car.\u201d<\/p>\n\n\n\n

Beneath the surface of that customer experience is a strong support system in the form of her mom and her boyfriend who pitch in on the rare occasion a booking overlaps with her flying schedule. Pilots bid for their schedule each month and flights are assigned based on preference and seniority. Because June lives in the city and has children, she often bids for one-day flights, like a run from Toronto to Vancouver and back, that will keep her close to home.<\/p>\n\n\n\n

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One of the unexpected perks of being on Turo is the fact that her car is now always clean. While her kids do miss the convenience of always getting a ride, she is happy that they now know how to do things like find their way around the city and \u201ctap on and tap off\u201d when using public transportation. <\/p>\n\n\n\n

\u201cI hope that it\u2019s teaching them more independence.\u201d<\/p>\n\n\n\n

It surely will. If their mom\u2019s any indication, they\u2019ll be running \u2013 or soaring! \u2013 towards their goals in no time.  <\/p>\n\n\n\n

Book with June<\/a><\/strong><\/p>\n\n\n\n

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Get started on web<\/p>\n

Cover your car payments or earn some extra cash by sharing your car whenever you\u2019re not using it.<\/p>\n List on web<\/a>\n <\/div>\n

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List on the go<\/p>\n

List your car in a few taps \u2014 download the Turo app to get started on your phone.<\/p>\n Download the app<\/a>\n <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

June H. isn\u2019t one to sit around doing nothing.  As a commercial pilot for Air Canada, former marathon runner, and mother of three, she\u2019s used to a non-stop lifestyle. So…<\/p>\n","protected":false},"author":8,"featured_media":24277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[19,51],"language":[2],"class_list":["post-22638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","tag-canada","tag-member-profiles"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t