by Tim Rossanis
posted on October 21, 2025
Rent cars for as long as you want and rethink car ownership
Anyone who’s gone through the process of shopping for a car knows it’s a long, cumbersome operation. The initial excitement around the prospect of driving off in a shiny new car can give way to dread, stress, and panic — often followed by buyer’s remorse, compounding debt, and surprise costs. People have been buying and selling cars for over a hundred years, yet it’s still a burdensome process and huge commitment. It’s time for a change.
Today, we’re pleased to announce an affordable, low-commitment alternative to traditional car ownership. Guests who book trips for over a month on Turo can enjoy a flexible alternative to leasing or owning, and avoid the burdens of vehicle financing, maintenance, and depreciation.
Thanks to increased sticker prices, insurance premiums, and repair costs, consumers have been shifting toward favoring car access over car ownership. According to a recent Turo survey, 57% of car owners are interested in accessing a vehicle for extended periods without the financial burden of leasing or financing. And as it happens, trips lasting three or more months represent the fastest growing segment on Turo year-to-date.
This new offering features a seamless way to browse thousands of makes and models available to book for a month or more at a time, as well as the flexibility to extend or shorten bookings whenever you want. Guests will also be able to pay in monthly installments and will see all-inclusive pricing up front, removing the surprise costs that typically come with car ownership, like routine maintenance, down payments, and depreciation.
A car should be a symbol of freedom, but it’s become a source of financial stress for many. Car shoppers can change that with Turo and discover a new, more flexible way to access the exact car they need, for as long as they need it, without the headache of multi-year leases. For our host community, it’s a powerful new way to sustain steady cash flow and grow their businesses. It’s a win-win for all.
For Turo, unlocking customers who’d otherwise be looking at buying used cars or leasing means the business’s total addressable market (TAM) expands immensely, approaching $1 trillion in value. For car shoppers, this new low-commitment alternative to car ownership means having the opportunity to skip the stress of the dealership, book the vehicle of their choice from their phone, and enjoy one of the most flexible options on the market for long-term car access. These new features help advance our mission to put the world’s 1.5 billion cars to better use — consumers can meet their mobility needs without buying a car and contributing to the mass production of vehicles that sit idle 95% of the time.
You can find cars available for monthly rentals across the US, Canada, and Australia today!
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Tim Rossanis
Tim is an Australian father of three and the SVP of our US business. He loves untangling the challenges that come from marketplace mobility businesses and is obsessed with democratizing economic empowerment for entrepreneurs of all shapes and sizes.
