We’ve updated the Turo Carculator with fresh new data to make it more useful
The Turo Carculator®
Discover how much income you could earn with different vehicles as you build your business on Turo
Want to know how much you could earn on Turo? Choose your region and budget to see which cars have the highest potential return on investment (ROI).
Note: Estimates are based on past data. Your earnings will depend on your car’s availability and price, demand, and market seasonality in your area.
Estimated value
An approximate market value of a vehicle based on pricing data for model years 2018 to 2024. This value incorporates new and used vehicle prices, and represents an estimated mid-point between the price of a brand new 2024 model and a pre-owned 2018 model, across all trims. This figure doesn’t include vehicle taxes, registration fees, or dealer adjustments.
Annual loan cost
Your total monthly car loan payments over the course of a year, assuming 10% down, 8.5% APR, and a 60-month loan term.
Average earnings³
An estimated average of the total amount you’re paid for sharing your car on Turo over the course of a year. This figure doesn’t include your vehicle down payment, vehicle loan payments, or business expenses like cleaning, parking, maintenance, damage claims, depreciation, or other costs.
Return on Investment (ROI)
A financial performance measurement used to evaluate an investment’s profitability by comparing the amount of money you earn with the cost of the initial investment, as well as your business expenses. In this tool, the ROI is estimated based on past data.
Find out how to start a
small business on Turo
Discover what hosting on Turo is like and see how much you could earn as you scale your business.
Find out how to start a small business on Turo
Discover what hosting on Turo is like and see how much you could earn as you scale your business.
The Turo Carculator® ranks vehicles based on "Average annualized ROI," which is the ratio of average annual vehicle earnings divided by average annual vehicle loan payments for a specific make and model in a specific region. Earnings are based on a monthly estimation and are multiplied by 12 for annual earnings. The annualized return on investment (ROI) ranking model assumes a standard 60-month loan term, 8.5% interest rate, and 10% down payment on the vehicle purchase price. Past performance does not predict future results. In some cases, the earnings figures were rounded for ease of display.
¹ Region is defined as one of the top 18 market areas where Turo is available throughout the US as ranked by gross net revenue. These geographical zones loosely follow the borders of Nielsen's Designated Marketing Areas (DMA) map. “National average” represents the average across all 18 top US markets in the model. “US Other” represents the average across all US markets, excluding the top 18 markets.
² Vehicle budget range is based on vehicle value, exclusive of taxes, fees, and options, and any dealer price adjustments or increases. Vehicle value is determined using vehicle pricing data from Glass auto pricing product.
³ The average annual earnings represent the average Turo earnings among all US-based vehicles where there were at least 3 distinct vehicles within each market area between 01/01/2020 and 06/31/2023. The vehicles have a value of $10,000 to $100,000 and are model years 2018-2024.